Seeing Persuasion

Lately we’ve been learning about visual rhetoric, which is basically how pictures, colors, and designs are used to send messages or make us feel a certain way. After learning more about it, I started noticing it everywhere. It’s crazy how much of our world is designed to persuade us visually. Ads on social media, movie posters, product packaging, and even signs or logosal l of it is trying to get our attention or make us think something specific.


I run into visual rhetoric every single day, especially online. When I’m scrolling through Instagram, the bright photos and clean designs are meant to make me stop and look. Clothing ads always show happy people in perfect lighting, like buying that outfit will make me feel just as good. Even on Netflix, the show pictures are picked to pull us in lots of close-up faces or dramatic scenes. I never really thought about how planned all that was until now. It’s not random it’s made to make me click, watch, or buy.


Once I started paying attention, I realized how much these visuals actually affect me. Sometimes I want something just because it looks nice or gives off a certain vibe. That’s what visual rhetoric does,it persuades without saying a word.When I make a blog or share something online, I’m also using visuals to get people’s attention. The colors, pictures, and layout all send a message. Now I try to be more aware of it because once you notice visual rhetoric, you start to see it everywhere.

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